SDK Development for Social Media Aggregation Platform
The Challenge
The client had a WebEmbed solution - a JavaScript widget that rendered a Social Wall (a dynamic feed aggregating posts from YouTube, Facebook, Instagram, Twitter, and custom admin-created content). However, the existing implementation faced critical issues:
Tight Coupling with API - WebEmbed directly called backend APIs, making updates risky and slow.
Poor Maintainability - Any API changes required manual adjustments in WebEmbed, increasing dev overhead.
Limited Flexibility - Clients couldn't customize integrations or build their own UIs without reverse-engineering the API.
Unstable Integrations - Lack of a standardized interface led to inconsistent behavior across client sites.
Consequences: Higher support costs, slower feature rollout, and frustrated clients needing custom tweaks.
Our Solution
Decoupled Architecture
- Created a clean JavaScript SDK with well-documented methods (e.g., fetchPosts, filterBy, loadMore).
- Isolated API logic, so WebEmbed only needed to call SDK methods instead of raw endpoints.
Performance & Stability
- Optimized data-fetching logic, reducing latency by 30% for initial load.
- Added built-in retries and error handling for unreliable social media APIs.
Developer Experience
- Published SDK as an npm package for easy integration.
- Added TypeScript support and autocomplete for faster adoption.
- Wrote comprehensive docs with examples for common use cases.
Future-Proofing
- Designed the SDK to support modular plugins (e.g., adding new social networks without breaking changes).
- Set up automated versioning to ensure backward compatibility.
Results
✓ 50% Faster Integrations - Every detail was designed to make future development smoother, faster, and more scalable turning complexity into clarity.
✓ Zero Breaking Changes - API updates no longer required client-side fixes.
✓ 30% Fewer Support Tickets - Clear SDK docs reduced implementation errors.
✓ New Revenue Stream - Developers used the SDK to build custom UIs, expanding use cases.
Why They Chose Us
SDK Specialists - Proven experience in creating developer-friendly libraries.
API-First Mindset - We didn't just build a tool, we enabled long-term scalability.
Business Impact - Every decision tied to reducing costs and accelerating client onboarding.
Tech stack
